Cash and performance
Profit is not cash — and neither is EBITDA.
Understand why profitable companies may still face financial distress and which indicators must be analyzed together.
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Finance explained for decision-makers.
Practical perspectives on cash, profitability, planning, controls and the future of the finance function.
Profitability
Today's profit can disappear tomorrow.
Markets, costs and customer behavior change. Margins must be monitored and continuously rebuilt.
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Financial modeling is not about predicting the future.
It is about testing decisions before committing cash, capacity and organizational energy.
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